Quick impressions: It is – on the one hand – unlike anything I have ever read. On the other, it is a fairly typical but engaging mystery story.
His protagonist, Cayce Pollard, is a “coolhunter” with a bizarro allergic response to American advertising. She inhabits a world at once far cooler, far techier and far more strange than the humdrum one most of us experience. (It’s also a wee bit contrived. But hey, it’s a novel.)
Cayce is part of an online community focused on an underground film which is being released into the world one clip at a time. The mystery to be solved is the identity and motives of the filmmakers. There’s a Russian mafioso, an Italian high-fashionista, an Oklahoma-born Asian-American hacker, a couple of eastern European entrepreneurs, a Belgian advertising genius and lots of jet-setting around the world on unlimited expense accounts.
You know, pretty much like a normal day for any of us.
Things I loved: Gibson does an absolutely masterful job of creating a mystery that kept me completely engaged from beginning to end. He gets the technology world we inhabit now, (or at least the world we inhabited when this was published in 2003.) The plot clips along at a nice pace throughout and the writing style is quirky but refined.
Things I didn’t love: Super strong plot, super undeveloped characters. I guess I’d describe this book as an internet-age version of a John Grisham novel. Also, the denouement felt, frankly, a bit contrived and a bit rushed. Almost like he looked up at the calendar and realized, “oh crap, this book is due at 5:00 this afternoon”.
I’d give it 3 stars out of 5.