I own too many books, but these are some of those that I keep very close to me, on the shelf just above my monitor. What’s on your shelf? What books do you keep close?
Power Copywriting – Lewis
I keep this one in memory of my good friend Ken Jessup who passed several years ago. It’s been a while since I read it; I’ll get back to it. (I have a feeling it is not nearly as good as most of the other copywriting books I own, but I will keep it as a memento.)
How to Write a Good Advertisement – Schwab
This is one of the classics in the field of copywriting. The examples are dated, but the lessons are timeless. Recommended
The Back of the Napkin – Roam
How to make presentations that don’t suck. Highly Recommended
Learned Optimism – Seligman
Turns out that you can train your mind into optimism and out of pessimism. Some fascinating and intensely useful stuff here, especially if you have a melancholy bent. Highest Recommendation
Mike Caro’s Book of Tells, the Body Language of Poker – Caro
When I decided to get serious about poker, I started reading. This book came up constantly. It’s… Well, I’m ambiguous about it now. I think this is probably Poker PhD stuff and I’m still working on my Bachelor’s. The jury is still out
The Theory of Poker – Sklansky
Any new skill requires both practice and theory. The best way to learn is to just do it, but after doing it for a while, a study of the theory will put your experience into context as well as show you where there are holes in your understanding. That’s the purpose of this book. Don’t read it until you’ve played a lot of poker. Recommended
Phil Gordon’s Little Blue Book – Gordon
This is the book that changed my poker experience. It is intensely practical, no fluff, no filler, and a terrific read. Highly recommended
The Elements of Style – Strunk & White
There’s something indescribably appealing about this little book. I think perhaps the fact that it embodies the very qualities it promotes: brevity, clarity, potency. I don’t refer to it often, but when I do, it is always a pleasure. Highest Recommendation
Advanced Mathematics – Saxon
I was not the student I wish I would have been when I had the leisure to actually concentrate on learning. This book is helping me fill those gaps in my advanced math. For those who don’t know the Saxon method, it is by far the best way both to teach and learn math. Highest Recommendation
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