Rim to rim – a story about life and love

It’s 4:30 in the morning. The sun is not yet lighting the eastern sky. It’s cool and crisp here on the South Rim of the Grand Canyon. I’m at the trailhead of the South Kaibab trail. This is the day I’ve been training for. Five years ago, I heard...

How “Cult Your Brand” Came to Be

In 1990, my business was almost destroyed by the loss of my two best customers. After years of doing everything right, they chose a competitor over me. It made no sense. My competition were known liars. But that didn’t matter. My two best customers left me, and I was...

The Genius of The Big Lebowski

In the interests of full disclosure, I was ordained as a priest in The Church of the Latter-Day Dude in 2007, so I admit to a certain bias towards Dudeist theology, or life-ology, as it were. (I’m not sure any particular “theo” is involved with Dudeism.) Anyhoo… The...