Blog
Truth • Goodness • Beauty • Bacon • Since 1961
Tap Into Pain to Create Fanatically Loyal Customers
When it comes to attracting and keeping customers, cognitive dissonance can be your greatest ally. But if you are unaware of it, it will be your greatest enemy.
Be Present
Be present. Have a bias for action - in the present. That's why you run with bulls in Pomplona rather than think about running with the bulls. That's why you strap on the helmet and jump out of the plane rather than thinking about it. Be present now. Be biased...
Different Ways to Define Success
Small Beginnings When I started my software company, I didn't even realize I was starting a software company. I'd been in the PC service business for a couple of years, and had a customer with a particular problem. I figured I could solve it for him. (Solving problems: that's...
Stress, Meditation & Marijuana
Raffi had never gotten high before, but if anyone needed to get high, Raffi did. Stress, Destroyer of Worlds Raffi is one of my best friends. A good man, honest and loyal, true and dependable. A loving husband, devoted father and conscientious employee. Combine all those...
Moon Landing Memories
It felt like the middle of the night. And I remember the words coming from the TV as we watched black & white static, "Tranquility Base here. The Eagle has landed." Moon landing! I was 8 years old. Not old enough to grasp the significance, but thank god old enough for it to...
I am Don Quixote
Not the Don Quixote, But definitely A Don Quixote. On the backside of life. I have accomplished little of note. Obscure, unremarkable, unknown. Yet I have dreams... Impossibly bright, impossibly distant stars I have never come close to touching. Quixote gives me hope, Courage...