The 4 Drivers of Love & Devotion

We’ve all had those moments of instant connection. Sometimes the connection leads to love, sometimes to friendship. Sometimes just a good solid business partnership.

Those first impressions happen so fast we can’t stop them. They are sub-conscious.
These sorts of sub-conscious reactions are hard-wired into our bodies. They happen so fast that we don’t even notice it.

But what is it that creates that instant connection? And can you create it at will? The answer will surprise you.

Yes. You can learn to trigger these subconscious responses in people you meet. You can create feelings of love and devotion in almost no time at all.

You can do it in person, on your website, and via social media. Anywhere you engage with people, you can put these tools to work to create good feelings.

After 30 years of research , I’ve identified 4 elements that create those feelings. Apply them all and you can be one of those peoples who effortlessly create feelings of love & devotion in anyone.

The Right Stuff

The 4 drivers of love and loyalty are:

• The Right Face
• The Right Story
• The Right Character
• The Right Action

1. The Right Face

Show ’em your eyes

Human beings come from the womb hard-wired to identify and follow faces.

Scientists wondered, “how early do babies detect faces?” So Stanford did a research study. They found that babies less than a month old recognize and respond to the movement of a human face.

Mother Nature wired up our nervous system to respond to a particular visual pattern. That visual pattern? Two eyes around the mid-line of the head, with a nose and/or a mouth centered below and between the eyes.

Show ’em your smile, (but don’t show teeth)

Another group of scientists wondered, “Do people around the world have different interpretations for the same facial expressions?” So they tested it. Smiles. Frowns. Glares. Sneers. Grins. All kinds of facial expressions.

And what did they find?

All people all around the world feel good when they see one particular facial expression: The Mona Lisa smile.

This is the smile that does not show teeth, but does have a slight upward curve at the corners of the mouth.

Why does it affect everyone that way? Scientists aren’t sure. But whatever the reason, the Mona Lisa smile works.

Use it to create the good feelings in your audience.

What’s the practical application?

• Show your face, especially your eyes. Don’t hide your eyes behind sunglasses. Don’t use a profile photo that shows only one eye.
• Show your mouth in a Mona Lisa smile.

The eyes help people instinctively “track and recognize” you. The enigmatic smile helps them feel good.

And that’s the first step on the road to creating feelings of love and loyalty.

2. The Right Story

Before the “Fury vs Wilder” title fight, the emcee recognized three previous champions: Lennox Lewis, Evander Holyfield and Mike Tyson.

The crowd greeted Holyfield and Lewis with polite applause. Both were great champions. But when the emcee introduced Mike Tyson, the crowd screamed their devotion like he was a rock star.

Wanna know something weird?

Both Holyfield and Lewis knocked out Tyson.

The fans respect Holyfield and Lewis, but they adore Tyson.

Why?

Because Tyson is a living, breathing archetype. What makes him an archetype?
It’s his story.

Author Kurt Vonnegut identified 3 “story shapes” that humans everywhere love. “Cinderella” is one. The other two he calls “Boy Meets Girl” and “Man in Hole.”

Mike Tyson’s life story is a Cinderella story. And all humans love a Cinderella story.

Now, is “love” a rational response to a story shape? Of course not. But that doesn’t matter. You can still make yourself an archetype for others.

Fit your own story to one of the three archetypal story shapes.

3. The Right Character

Humans love heroes. So cast yourself as a Hero.

It’s not hard to cast yourself as the hero if you know the formula. To be the right kind of character, you need to provoke two separate though related emotions in your audience.

• People must admire you
• People must relate to you

Admiration

Admiration occurs when someone surprises us with skills that belie their image. Two examples:

• Warren Buffett is one of the richest men in the world. The surprise? He still lives in the same 3/2 ranch-style home in Omaha that he bought in the 1950s.
• Ed Latimore is a hulking, ripped 235-pound former professional heavyweight boxer. The surprise? He’s a physics major, championship chess player, and a best-selling author.

Admiration is easy to create. All you have to do is surprise your followers with something they’d never guess about you.

We worship our heroes, and we put them on a pedestal. That pedestal makes it hard for us to connect with them though.

That’s why you must also be relatable.

Relation

Mike Tyson was almost superhuman in the ring, (until he wasn’t.) He intimidated oppenents into surrender before they ever stepped into the ring. His string of 1st- & 2nd-round knockouts are legendary.

Yet for all his great success, Tyson also failed on an epic scale. And he failed in public for everyone to see. He suffers from very human flaws. To his credit, he owns his failures. He’s transparent and humble about his screw-ups.

Iron Mike – as admirable as he is – is also relatable. As a fighter, we admire him. He awed us. As a human, we relate to him.

That combination of admiration and relation is the secret sauce.

It wasn’t his success that makes us love Tyson; it’s his failure. His flaws, fears and failings help narrow the gap between him and us.

The fastest way to inspire feelings of trust is to reveal your real truths and deepest values. The more relatable your flaws and values, the more people will feel open and trusting towards you.

It’s great to be amazing and wonderful and fantastic. People will admire you for those traits. Maybe even worship you. But they won’t love you. They won’t trust you.
People give love and trust to those they both admire and relate.

4. The Right Action

Sir Isaac Newton plopped himself under that apple tree at just the right time. (Or so the story goes.) When a ripe apple bonked him on his noggin, it triggered his legendary flash of insight:

For every action there is an equal and opposite reaction.

That law applies to human relations as well as physics. Try to pull someone towards you, and they instinctively react by pulling away.

It works in reverse too. If you push someone away, you create in them a subconscious desire to draw closer.

Do you want to create feelings of attraction in someone? Push them away. That action is what creates in them a subconscious pull towards you.

It’s not just a good idea, it’s the law.

Next Steps

You’re sitting there at your desk, reading this on your computer. Or maybe sitting on the toilet, reading it on your phone.

I’ll bet I know what you’re thinking: “that’s all great, but how do I apply it to my own work?”

Good question. You’re not just another pretty face; you’re smart as well!

That’s why I created my online training course How to Craft an Irresistible Brand Persona. It will guide you step-by-step through the process of crafting your drivers of love & loyalty.

The course has 10 videos, a worksheet and a set of instructions you can print out to guide you through the worksheet.

It takes about 2 hours to work through it on your own.

If you hired me to help you develop your own irresistible brand persona, you’d pay $600 for a half day. The course is a lot less than that. And you can go through it as many times as you need to.

And if that’s not enough, it comes with a money-back guarantee. If it’s not worth at least twice what you paid for it, I’ll refund your money.

Check it out.