Reading List
Books I have read recently, am reading or have queued up.
Beware the Backfire Effect
The fundamental absurdity of this cult was obvious to me. And yet my two closest friends were completely taken in by it. Why? Why could I see it and they couldn’t?
The 4 Drivers of Love & Devotion
First impressions happen so fast we can’t stop them. They are sub-conscious. These sub-conscious reactions are hard-wired into our bodies. They happen so fast that we don’t even notice it. But what is it that creates that instant connection? And can you create it at will? The answer will surprise you.
How “Cult Your Brand” Came to Be
In 1990, my business was almost destroyed by the loss of my two best customers. After years of doing everything right, they chose a competitor over me. It made no sense. My competition were known liars. But that didn’t matter. My two best customers left me, and I was...A New Beginning for an Old Brand?
America hammers every emotional note: Love, Marriage, Grief, Adventure, Duty, Family, Tribalism, Suffering, Death, Hope, Parenthood.
That’s a helluva lot of emotion to pack into 90 seconds with almost zero dialogue. But VW manages it.
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