“Pattern Recognition” by William Gibson

“Pattern Recognition” by William Gibson

Neuromancer is apparently the William Gibson book I should have read 20 years ago. I didn’t. And still haven’t. But I did just finish his Pattern Recognition. Quick impressions: It is – on the one hand – unlike anything I have ever read. On the...
“Made to Stick” makes it sticky

“Made to Stick” makes it sticky

I get a kick out of it when academics spend a zillion years studying something obvious, quantifying it, categorizing it, slicing and dicing it, deconstructing it and then putting it all back together to prove that in fact everything we already knew is demonstrably...
What’s on Your Shelf

What’s on Your Shelf

I own too many books, but these are some of those that I keep very close to me, on the shelf just above my monitor. What’s on your shelf? What books do you keep close? Power Copywriting – Lewis I keep this one in memory of my good friend Ken Jessup who...