by admin | Mar 2, 2020 | Copywriting
Mike Tyson’s life is an archetypal story. His story is one of the three “story shapes” that all human beings love. Each is an archetypal story.
Is it rational? Of course not. But that doesn’t matter. Create a story for yourself that follows one of the three archetypes.
by admin | Feb 8, 2020 | Copywriting
I didn’t like Peixoto’s Coffee when I first tried them out. But I heard their story the first time I visited, and I was captivated by it.
Their story was so powerful that I kept coming back.
by admin | Jan 2, 2020 | Copywriting
The year is 1517. A fat, quarrelsome monk faces the door of the the Castle Church in Wittenberg, Saxony. In one hand he holds a hammer and a nail. In the other hand, a handwritten screed condemning the church for its corruption. He raises paper to door, pins it in...
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