Reading List
Books I have read recently, am reading or have queued up.
Beware the Backfire Effect
The fundamental absurdity of this cult was obvious to me. And yet my two closest friends were completely taken in by it. Why? Why could I see it and they couldn’t?
The 4 Drivers of Love & Devotion
First impressions happen so fast we can’t stop them. They are sub-conscious. These sub-conscious reactions are hard-wired into our bodies. They happen so fast that we don’t even notice it. But what is it that creates that instant connection? And can you create it at will? The answer will surprise you.
How “Cult Your Brand” Came to Be
In 1990, my business was almost destroyed by the loss of my two best customers. After years of doing everything right, they chose a competitor over me. It made no sense. My competition were known liars. But that didn’t matter. My two best customers left me, and I was...The Shape of the Stories We Love
Mike Tyson’s life is an archetypal story. His story is one of the three “story shapes” that all human beings love. Each is an archetypal story.
Is it rational? Of course not. But that doesn’t matter. Create a story for yourself that follows one of the three archetypes.
Help People Feel Love – A Coffee Story
I didn’t like Peixoto’s Coffee when I first tried them out. But I heard their story the first time I visited, and I was captivated by it.
Their story was so powerful that I kept coming back.
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