Rim to rim – a story about life and love

It’s 4:30 in the morning. The sun is not yet lighting the eastern sky. It’s cool and crisp here on the South Rim of the Grand Canyon. I’m at the trailhead of the South Kaibab trail. This is the day I’ve been training for. Five years ago, I heard...

How “Cult Your Brand” Came to Be

In 1990, my business was almost destroyed by the loss of my two best customers. After years of doing everything right, they chose a competitor over me. It made no sense. My competition were known liars. But that didn’t matter. My two best customers left me, and I was...