The Care and Feeding of Enemies

by | Jan 2, 2020 | Copywriting

The year is 1517. A fat, quarrelsome monk faces the door of the the Castle Church in Wittenberg, Saxony. In one hand he holds a hammer and a nail. In the other hand, a handwritten screed condemning the church for its corruption. He raises paper to door, pins it in...

A New Beginning for an Old Brand?

by | May 18, 2017 | Branding

America hammers every emotional note: Love, Marriage, Grief, Adventure, Duty, Family, Tribalism, Suffering, Death, Hope, Parenthood.
That’s a helluva lot of emotion to pack into 90 seconds with almost zero dialogue. But VW manages it.